Once the campaign has been launched, however, the real work begins. You must get the word out about your campaign. Social media sites like Facebook, Twitter, Instagram, and Pinterest are a great place to start. These are perfect places to drive customers to your campaign to make a purchase, as people spend a lot of time on devices these days, and especially on social media sites.
No campaign will be be successful without good marketing, and social media marketing is a cost-effective way to reach a highly-targeted audience.